A CRM that knows the home, not just the contact.
Parametric keeps your clients next to their homes, valuations and CMAs, and tells you who to call today. Import your book from the CRM you use now.
Why a real estate CRM should know the property
A generic CRM stores names and notes. An agent's follow-up depends on the home: what it is worth now, what sold nearby, when a seller might be ready. In Parametric the client record sits beside the valuation and the CMA, so the next call has a reason.
- Who to call today, based on your clients and their homes.
- Each client linked to their property, valuation and CMAs.
- Email consent is tracked on the client record.
- Import your clients from the CRM you use now, so your book is there on day one.
What it does not do
Parametric has no dialer, no texting and no lead routing, so some agents keep a separate CRM for those. If your main need is keeping clients, homes and the next call in one place, with the valuation and CMA built in, it replaces a lot of the juggling.
One subscription instead of three tools
Many agents pay for a CMA tool and a CRM, and neither gives them a valuation. Parametric combines all three at CAD $99 a month, billed monthly, with no setup fee and no annual contract. It works on the web, iPhone and Android.
See how it works.
Turning the number into a pricing conversation.
How the estimate sits against the asking price.
The fair questions.
Can I import my existing clients?
Yes. You can bring your clients over from the CRM you use now so your book is there on day one.
Do I have to give up my current CRM?
No. Some agents keep theirs for dialing, texting or lead routing, which Parametric does not have.
Does it work with my MLS?
Parametric sits beside your board's tools. Keep your MLS for listings; nothing to cancel there.
What does the CRM include?
Client records linked to properties, a list of who to call today, and email consent tracking, alongside the valuation and CMA.
How much does it cost?
The Agent plan is CAD $99 a month with no setup fee, and includes the CRM, valuation and CMA. Brokerage pricing is on the pricing page.
Is there a mobile app?
Yes, on iPhone and Android, as well as the web.
More: CMA software for BC agents · Home valuation software · For brokerages
Bring a real listing. We'll value it while you watch.
CAD $99 / month · Billed monthly · No setup fee