What a list price is for
A well-priced home draws more showings and, in an active market, competing offers that can lift the final price above list. An overpriced home puts buyers off at the door, collects days on market, and often sells for less than it would have at a calibrated first price.
Price around the search brackets
Buyers search online in brackets, such as $800,000 to $900,000. A home listed at $905,000 is invisible to everyone searching up to $900,000 and is barely different from one at $899,900.
Find the bracket ceilings that are common in your area and consider pricing at or just under one rather than just over it. The extra exposure often outweighs the small difference in price.
The first two or three weeks
Most of a listing's traffic arrives in its first 10 to 14 days, from buyers who are watching new inventory. If a home has not produced serious showings or offers by week two or three, the market is telling you about the price.
Acting early on a reduction is almost always better than waiting. Later traffic tends to come from less motivated buyers, or people using your listing as a benchmark.
Use more than one data point
Sellers discount an agent's own CMA because the agent has an interest in the answer. An independent valuation next to your comparable sales gives the conversation a second source. If the two agree, they reinforce each other. If they diverge, find out why before the appointment and explain it with data, not instinct.
General information for BC real estate agents, published 2026-10-27. It is not legal or tax advice, and rules and forms change, so confirm details with your brokerage, the BC Financial Services Authority or a lawyer.